Iguana has insight
As you promote your library and deliver services, you face the challenge to continuously remain relevant to a diverse user base. Your ability to build sustainable relationships, grow usage and offer the services that your users want depends largely on an understanding of their interests and habits.
The Iguana platform includes extensive data mining functions, which provide you with proper statistical analysis upon which to base decision making. Iguana stores extensive session-related data such as number of page views, traffic sources, and clicks. Each Iguana application also has its own reporting functions that present the library with an integrated picture of overall usage and trends.
The Iguana concepts
Personalization
Iguana provides users with a highly personalized environment. Iguana delivers information that is based on a user’s profile; the user views events for his or her library branch, for example, and reads news based on his or her interests.
Portability
The Iguana platform is entirely deconstructed; each content area on the page is a widget – users can move content on their library’s page and create their own views. Users can also move content elsewhere – to external environments such as Facebook or iGoogle, for example. Now your users can interact around your content on those pages that they visit the most.
Discovery
With Iguana, your users can discover information in the library and beyond. Your users can discover the library’s collections and more in an interactive and personalized way.
Collaboration
With Iguana, your users can share your content with others. They can create affinity groups around your content; think of book clubs for example, or discussion groups around the library’s art exhibits. Your users can also connect with their friends to share items – books, DVD, CDs, etc.